The Beard Profile™ · 90-Second Barber Consult
Find Your Regimen. Skip the Guesswork.
Answer six quick questions and our panel of master barbers will match you to a hand-curated starter set — built for your beard, your skin and the way you actually live. Already trusted by 38,000+ men, with a 94% match rate.
How the matching works
Built by 12 master barbers with 140 years of chair-side experience.
The Beard Profile™ isn't a marketing funnel with a product tacked on the end. It's the same consult our 7 in-house barbers and trichologists run in the Austin shop — distilled into six questions and refined across 38,000+ matches.
What we measure
- 01Beard density & length. Coarse, wiry, patchy or full — and where it actually grows.
- 02Skin sensitivity. Razor-burn prone, acne-prone, dry, or steady — we tune ingredients accordingly.
- 03Lifestyle & routine time. Two minutes before a meeting, or twenty on a Sunday morning.
- 04Scent family. Woodsmoke, citrus, clean linen, tobacco-vanilla or unscented.
- 05Problem areas. Ingrowns on the neck, dry cheeks, itch at the jawline — the small things that ruin a regimen.
- 06Goals. Fuller-looking beard, sharper jawline, calmer skin, or all of the above.
Your output: a 3-product starter set, a 30-day regimen card, and a free blade-replacement invite if you land on our flagship razor.
From the founder
“For ten years I watched men walk into a drugstore, grab the brightest tube on the shelf, and wonder why their face hated them by Wednesday. The Beard Profile™ is what I'd say if I had ninety seconds with each of them in my chair.”
The proof, in numbers
38,000 men have already let our barbers do the picking.
Match rate across 38,000+ users who completed the quiz and ordered their starter set.
Regimens delivered — every one hand-built from 240+ SKUs across 38 partner brands.
Average time to complete — one question per screen, no account, no email gate.
Average basket lift vs. the site's standard bestsellers page — three products, picked to work as a system.
Numbers verified by our internal customer team, Q4 2025.
What you'll answer
Six questions. One regimen. Ninety seconds.
One question per screen — the way a barber actually consults. No drop-downs, no essays, no surprise email capture at step four.
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Ch. 01
What's your beard like today?
Clean-shaven, stubble, short boxed beard, mid-length, or full lumberjack. We start here because everything else hinges on it.
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Ch. 02
How does your skin behave?
Steady, dry, sensitive, acne-prone, or razor-burn prone. This drives the carrier oils and aftershave balm we recommend.
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Ch. 03
How much time do you actually have?
Two-minute meetings or twenty-minute Sundays. A routine only works if it fits the life you live.
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Ch. 04
Which scent family feels like you?
Woodsmoke, citrus, clean linen, tobacco-vanilla or unscented. We never recommend a fragrance you wouldn't wear.
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Ch. 05
What's your problem area?
Ingrowns on the neck, itch at the jawline, dry cheeks, patchy growth — the small complaint that ruins a routine.
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Ch. 06
Your matched regimen.
Three products, picked by our barbers. Free 2-day shipping over $49, 100-day shave-or-shine guarantee, one-tap add to cart.
As seen in & trusted by the trade
Retail-grade output. Award-grade craft.
Press
- GQ — Best Men's Grooming Brands, 2024
- Men's Health — Featured, 2024
- Esquire Grooming Awards — Best Razor, 2023 & 2024
- Robb Report — Featured, 2025
The trade
- 320+ independent barbershops carry our matched sets
- Official retail supplier — National Barbers Association, 2025
- 12 master barbers & trichologists on the matching panel
- 4.9/5 across 21,400 verified Trustpilot reviews
Every product in your matched regimen is hand-vetted by our team before it earns a place on the shelf — same shelf, same standard, whether it's shipped to your door or stocked behind a barber's chair.